Digital marketing refers to the use of digital channels to promote a product or service to potential customers. This includes various online tactics such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and mobile marketing.

Digital marketing products and services are designed to help businesses reach their target audience through these digital channels. For example, a digital marketing agency may offer services such as creating and managing social media accounts, designing and implementing PPC campaigns, or creating email marketing campaigns. They may also offer analytics and reporting services to track the effectiveness of their digital marketing efforts.

In addition to services provided by agencies, there are also various digital marketing tools and software products available that can help businesses with their marketing efforts. These may include tools for SEO optimization, social media management, email marketing automation, and more.

Overall, digital marketing products and services are essential for businesses looking to effectively reach and engage with their target audience in today’s digital age.